Offer copy should help shoppers decide quickly. If they need to calculate the discount, compare too many rules, or parse fine print, the offer is doing too much.
Copy that scans
- Buy more, save more.
- Add a second item and save.
- Unlock a free gift in your cart.
- Get the complete set.
Copy that slows shoppers down
- Long conditions in the headline.
- Multiple discounts competing for attention.
- Savings that require mental math.
- Unclear eligibility rules.
Quick test
Read the offer out loud. If it takes more than one short sentence, simplify it.
“The clearer the offer, the easier the cart decision.”
PE
Written by
Peakify Editorial
Research
